If you’re looking for a way to look fashionable and save the world at the same time, Proof sunglasses are the way to go. The label was formed last year in Boise, Idaho (USA) by three brothers who wanted to create environmentally friendly eyewear. All eyewear pieces are made from sustainable wood sources of bamboo, zebra wood and ebony and the every sale goes to support charitable eye clinics in India that perform sight-enabling surgery to otherwise ineligible individuals.
Founder Brooks Dame says, ‘All of us at Proof have been involved with non-profits or organizations involved in helping others. We all enjoyed our individual experiences, but realized that many times great organizations lack the funding and the exposure to affect change. That’s where we think we can add some value. It is part of our DNA, if we ever stop helping others I don’t think Proof would continue to exist. You can’t extract that aspect of Proof. It’s like the hot dog without the bun - you can’t have one without the other.’
Proof are also the first sunglasses company to offer recycling: ‘If you get tired of your Proof Sunglasses – hard to do, we know – or if you want to change your style up or your Proof sunglasses break after the warranty has expired you can send them in and we’ll recycle them. We turn them into animal bedding or wood pellets for heating homes. Not only that but we give a discount off your next pair of Proofs.’
Proof also design tees, hats, hoodies and accessories. Sustainable style has never looked as good as it does with Proof.
